Tommaso Ferrari Aggradi graduates in Marketing in Florence in 2012 with a thesis on new business models applied to the Net, arisen thanks to the development of a participatory web, with a focus on the topic of crowdsourcing. During his studies he begins a series of work experience that will lead him to know different business realities, by industry sector, size and corporate culture. He deals with institutional marketing and product communication for a Web Agency of Florence. He do a brief experience as Junior Export Manager in a historic crafted shoe factory in the heart of Tuscany. He observes from within the deep crisis crossed by publishing industry, working in the circulation office of the main Florence's newspaper. The explosion of digital technology and the pervasiveness of data, both in marketing as in business in general, bring him to attend an online master in Digital Marketing in 2014, before moving to the master in Big Data Analytics.
