Graduated in Public Relations (now called Business Communication), I was lucky enough to find myself in the world of digital agencies. Here, after a few years in the press office where I had to understand (and tell laymans) how the websites development projects and digital marketing plans worked, I moved on and started being in charge of the consultancy for clients’ digital marketing program definition and the management of development projects. It was the world of performance and optimization, the time for results to constantly track in e-commerce and the era of CRM customizations. All this could effectively happen only when a correct collection and manipulation of data is done. That’s why my interests shifted from marketing to data. Areas of interest for me in data analysis are market research, users’ behaviors analysis, platform performance analysis (not just e-commerce) and how to make data useful knowledge.
